Consumer
We are consumer experts and conduct
research amongst the general population as
well as targeting specific demographic groups in Italy.
We use our research skills, our cultural experience and our market knowledge and understanding to help our clients investigate consumers habits and needs.
We conduct both qualitative and quantitative studies nationwide including:
Customer satisfaction
Strategic studies on market segmentation, product positioning and new product development
Product image / corporate image
Brand image/brand equity
Communication tests (concept, advertising, name, packaging…)
Pricing studies
Trade-off / Conjoint analysis
Evaluation of attitudes and behaviours
